Apple has always been a "my way or the highway" type of company, but its recently declared war on "sexy apps" in the application store has been making developers rather nervous. The most frustrating part for developers that had their applications pulled wasn't just that their lively hood was in jeopardy, but it was the simple fact that they had no idea what Apple considered as "adult". This is a question App Store developer Jon Atherton has addressed on his blog, and the list of reasons why his Wobble application has been pulled is pretty draconian.
1. No images of women in bikinis (Ice skating tights are not OK either) 2. No images of men in bikinis! (I didn't ask about Ice Skating tights for men) 3. No skin (he seriously said this) (I asked if a Burqa was OK, and the Apple guy got angry) 4. No silhouettes that indicate that Wobble can be used for wobbling boobs (yes - I am serious, we have to remove the silhouette on the menu screen) 5. No sexual connotations or innuendo: boobs, babes, booty, sex - all banned 6. Nothing that can be sexually arousing!! (I doubt many people could get aroused with the pic above but those puritanical guys at Apple must get off on pretty mundane things to find Wobble "overtly sexual!) 7. No apps will be approved that in any way imply sexual content (not sure how Playboy is still in the store, but ...)
Regardless of whether or not you think this is a positive move by Apple, its clearly unfair to developers to constantly keep pulling the rug out from under them, most of the time without any warning. What do you think?