With Intel pushing its Light Peak (Thunderbolt) initiative, is it any surprise that AMD would win the 'race' to natively implement SuperSpeed USB 3.0 into its chipsets? We'll let the conspiracy theorists ponder that one, but regardless of what Intel's real intentions are, AMD is getting ready to officially support USB 3.0 in its A75 and A70M Fusion chipsets, becoming the first major PC chip vendor to back the SuperSpeed spec, The Inquirer reports.
You can already buy motherboards from both Intel and AMD with USB 3.0 ports on them, but they're not natively integrated into the chipset. Instead, they've been added on using third-party chips from companies like NEC and VIA. The downside to this approach is the added cost
As for Intel, some have accused the chip maker of ignoring USB 3.0 in order to promote its Thunderbolt bus, however Intel has stated the two technologies can and will co-exist. One advantage USB 3.0 has over Thunderbolt is backwards compatibility with USB 2.0.