According to Rick Bergman, AMD’s Senior Vice President for Platforms, he and his crew are looking to beat Nvidia to the world of DX11.
According to Bergman, “We want to supply hardware to Microsoft and software developers so they can make DX11 games on our hardware first.” This would put AMD ahead of Nvidia, something that hasn’t happened for several years, thanks to Nvidia’s dominance in the DX10 market. “We were kind of fighting from behind, but with DX11 it feels like we’re ahead this round.”
Despite reports that very few game titles would take advantage of DX11, Bergman is keeping up his enthusiasm. Reportedly, he knows of a handful of independent software vendors that are working “eagerly” to release games.