With Google's recently launched Nexus 7 tablet encroaching on what had been Amazon's territory led by the Kindle Fire, the e-tailer is busy beefing up what it hopes will prove a trump card. You can't stream Amazon Prime Instant Video to the Nexus 7, but you can on the Kindle Fire (provided you didn't root the device and feed it Ice Cream Sandwich), which will now enjoy access to an even larger catalog courtesy of an expanded content licensing agreement with NBCUniversal and New Media Distribution.
The expanded deal adds hundreds of popular TV episodes to Prime, including past seasons of Parks and Recreation, Parenthood, Friday Night Lights, Heroes, Battlestar Galactica, and more.
"We continue to invest heavily in our content selection for Prime members, and have now reached over 22,000 movies and TV episodes available instantly with unlimited streaming," said Brade Beale, Director of Digital Video Content Acquisition for Amazon.
In addition the Kindle Fire, Amazon's Prime Instant Video service is available on the iPad, Roku, Xbox 360, PlayStation 3, and several other compatible devices. The subscription service costs $79 annually and also includes free two-day shipping on millions of items, along with one free Kindle eBook rental per month from the Kindle Owners' Lending Library. If you're a student, you can access the service free for six months, after which time it flips to a discounted $39/year membership.