Forget all the talk about a down economy and lack of disposable income for a moment. None of that seemed to affect Amazon, the online giant who peddled more Kindle devices this past Black Friday than ever before. Overall Kindle sales jumped four-fold compared to last year, and the popular Kindle Fire tablet remained the best selling product across all of Amazon since its introduction 8 weeks ago, Amazon said.
"Even before the busy holiday shopping weekend, we'd already sold millions of the new Kindle family and Kindle Fire was the bestselling product across all of Amazon.com. Black Friday was the best ever for the Kindle family - customers purchased 4X as many Kindle devices as they did last Black Friday - and last year was a great year," said Dave Limp, Vice President, Amazon Kindle. "In addition, we're seeing a lot of customers buying multiple Kindles - one for themselves and others as gifts - we expect this trend to continue on Cyber Monday and through the holiday shopping season."
The Kindle proved immensely popular in brick-and-mortar circles, too. Nik Nayar, vice president of merchandising for Target, said the Kindle Fire was the best selling tablet in his stores on Black Friday. Best Buy wasn't as forthcoming with how well the Kindle Fire sold, but had some encouraging words in the aftermath of Black Friday nonetheless.
"We knew Kindle Fire and the new E Ink Kindles would be highly desirable gifts this holiday season," said Wendy Fritz, senior vice president of Computing, Tablets and e-Readers at Best Buy. "If this Black Friday was any indication, they are only getting hotter as we get into the shopping season."
The Kindle Fire's biggest threat is Barnes & Noble's Nook Tablet, another recently introduced low-cost slate that's better spec'd, but at a price premium of $50 over the Fire at $249 versus $199.