For probably the first time in a very long time, the future appears bright for the memory market. Either that, or A-Data chairman Simon Chen is sporting an awfully bright pair of rose-colored glasses.
According to Chen, both the NAND flash and DRAM sectors have recovered in the second half of 2009, following the easing of an oversupply of chips that previously kept prices uncomfortably low. Chen views this as a positive sign moving forward, saying the overall memory sector is expected to return to its 2006 or 2007 form in 2010.
If true, this bodes particularly well for A-Data, who has aspirations of once again reigning as the most profitable among Taiwan-based memory module companies in 2010. A-Data is planning on expanding in India, Russia, Brazil, and Mexico, and according to Chen, sales generated from the emerging markets should grow significantly in 2010.