The new year is supposed to bring about change, but it might just be more of the same, at least in the memory industry. According to Simon Chen, chairman of memory maker A-Data, DRAM chip supply will remain tight throughout most of 2010.
On the plus side, Chen doesn't anticipate any major price hikes. But he did warn that with major producers playing it conservative the past couple of years rather than putting a bigger focus on capacity expansion, supply will have a tough time keeping up with demand.
Chen's comments fall in line with a recent DRAMeXchange report suggesting the market will see a shortage, which seems to be the general sentiment in the memory industry. Elpida Memory CEO Yukio Sakamoto recently voiced the same concern.
As for A-Data, Chen said his company plans to add 3 or 4 new overseas offices, bringing the total to 16 or 17. The new offices will most likely be opened in China, India, or both.