While it’s difficult to compare the widely differing architectures of consoles, PC’s, and phones, most experts agree we have almost reached hardware parity. Activision is the latest “expert” to chime in on the debate, and claim that by the time next-generation of smartphones hit the market, they will indeed have the equivalent amount of raw graphical grunt as the Xbox 360 and PlayStation 3. This has the company looking long and hard at its 30-year portfolio of more than 350 IP’s to see what would work well in the mobile space. Vice President of mobile development, Greg Canessa met with the guys over at CVG, and detailed what they have in store for the future.
Canessa has acknowledged that Activision is a bit behind some of their competitors when it comes to releasing games for iOS and Android, but claim they are taking a “thoughtful” approach to the market rather than flooding app stores with sub-par products. Just for the record, we are pretty sure he’s talking about EA. "I know there's another company that paid crazy money for mobile companies and spent a lot of time trying to mesh them together," he said. "That's not our approach. We are taking an organic approach, building things from the ground-up."
When asked about the genres that make the most sense to them on mobile, strategy seemed to be the area of greatest interest. Of course touch interfaces continue to be a concern given how limiting it is as an input, and will ultimately be the last piece of the puzzle. An Apple or Google branded gamepad is starting to look like a pretty good idea these days.