Apple has threatened to close its iTunes music store, if the Copyright Royalty Board approves a hike in the royalty rate on music sales. The board is to give its decision on Thursday. The National Music Publishers’ Association is pleading for a hike of 66% in royalty rates. On the other hand, digital store owners are demanding a cut in royalty rates.
"If the [iTunes store] was forced to absorb any increase in the ... royalty rate, the result would be to significantly increase the likelihood of the store operating at a financial loss -- which is no alternative at all,” Apple’s VP Eddy Cue warned the board in a filing.
Do you believe Apple can take such a drastic step?