The Web is bustling with chatter over some Nvidia-branded videocards spotted in Best Buy. Perhaps looking to pick up the slack left by BFG in the retail sector, Nvidia plans to sell a few different Fermi-based graphics cards under its own moniker.
"Nvidia and Best Buy are working together to offer PC customers the opportunity to experience firsthand the latest in PC technologies right inside Best Buy stores," explains Bryan Del Rizzo, PR manager at Nvidia. "As part of this broad initiative, Nvidia is supplying to Best Buy specific GeForce models built and supported by Nvidia. These products will only be available at Best Buy and will complement GeForce products from our partners. We will provide more details on this later."
It's an interesting move by Nvidia, which outside of EVGA doesn't always appear to be on the best of terms with its add-in partners. A couple years back, XFX branched off as an Nvidia-only partner and began selling ATI videocards as well, and more recently, BFG essentially blamed Nvidia for its demise, claiming a "major supplier would not support our business."
We'll have to wait for Nvidia to spill more details to really know what's going on, but in the meantime, we headed over to Best Buy to take a peek for ourselves, and sure enough, it appears the graphic chip maker is focused on selling its own branded GeForce GTS 450 and 460 videocards rather than handing off sales of mid-range parts to EVGA, Zotac, or any other board partner.
More pics below.
One of about 4 or 5 Nvidia GeForce brand GTX 460 cards on display.
Back of the Nvidia GeForce GTX 460 box showing the reference cooler design.