Most people would argue that the e-book market has nowhere to go but up, however analysts continue to be surprised by just how fast people are ditching ink for pixels. According to the Association of American Publishers e-book sales from January to August were a staggering $263 million, this compared to just $89.8 million during the same period last year. This threefold increase in sales certainly helps to validate the market, and it looks like the impact of having so many affordable e-book devices on the market is finally starting to kick in.
In January 2009 anyone wanting to read an e-book needed a device worth several hundred dollars, and had to worry about DRM protected content with no guarantee over future compatibility. Today just about anyone with a smartphone can tap into several different e-book stores, Kindles and Nooks have never been cheaper, and some little known company by the name of Apple launched the iPad.
E-book sales still only account for about 10 percent of books sold, but it still paints a clear picture for brick and mortar retailers. The trend is not your friend.