After quite a lot of waiting, there are signs that Google Music could finally be preparing to launch. Cnet is reporting that the music streaming service is undergoing internal testing at Google. But insiders say that the service is still missing one essential component: the music.
Google had been working quietly with record labels to secure the necessary rights. We had previously heard that Google Music was being slated for a late 2010 release. That obviously didn’t happen. There are also rumors that Google had intended to demo the service at SXSW last week. So what’s going wrong?
Google is seeking cloud distribution licenses for tunes, which is different from most record industry deals. The complexity of the negotiations is the main reason for the delay. How long do you think it will take to see Google Music go live?