If DRM was a Disney film character, it'd be Scar from The Lion King. It harms innocent folks, lets the riff-raff pillage and plunder as they please, and somehow magically causes widespread deforestation/drought over the course of a couple months. And yet, it's still king of the copy protection jungle – especially where developers like Ubisoft are concerned. So, what's wrong with the world? Paradox Interactive CEO Fred Wester thinks he knows, but that definitely doesn't mean he likes it.
“If you’re a CEO, you need to cover your back,” he said in an interview with GameSpy. “And the people who ask, the board, know nothing about games. They’re there because they’re some investment company or something, and they ask 'So what are you doing to protect our game from pirates?' And then they can reply 'We’re buying this solution from Sony.' So I think it’s been a way to cover your back, previously. Now, I see no reasonable explanation for why people keep on adding it. Especially the kind where you have to be online all the time, like Ubisoft. I think that’s, to me that’s 2003.”
“I’m so surprised that people still use DRM. If you take something like Sony’s DRM, SecuROM -- it’s a waste of money. It will keep you protected for three days, it will create a lot of technical support, and it will not increase sales. And I know this for a fact, because we tried it eight years ago, and it never worked for us. Two major reasons: it costs money and it makes you lose money, and the other is that it’s so inconvenient to customers.”
Do you see this, other publishers? This man talks sense. But then, we suppose if that's all it took, DRM would be nothing but an infuriating memory and all television producers who ever uttered the words “reality TV” would be summarily beaten with tire irons. Oh to live in that world.