You know, Activision CEO Bobby Kotick might be just a teensy bit biased against Star Wars: The Old Republic. Let's see: Biggest rag-tag rebel threat to his sister company's MMO empire? Check. Coming from a company against which he's locked in a life-and-death struggle for triple-A supremacy? Check. A company that recently snatched half of his biggest moneymaker right out from under his nose? Check and check. All that aside, however, he does make a pretty solid point.
"Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick told Reuters. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts."
"If you look at the history of the people investing in an MMO and achieving success, it's a small number," he added.
Granted, that's where things get a bit muddy. “Success” is a relative term, and the sheer number of long-lasting MMOs on the market seems to suggest some degree of “success.” That said, if SWTOR's Death Star-sized budget is even a fraction of the rumored $300 million, EA's going to need luck equivalent to 10 Han Solos successively arriving just in the nick of time and shouting “Yeeeehaw.” And about 100,000 times that number of consistent subscribers.