Windows Phone 7 App of the Week: OptumizeMe

Posted 12/14/2011 at 11:16am | by Tim Ferrill

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Many of us are past the Thanksgiving holiday and are fully in the middle of the post-Thanksgiving guilt trip. The turkey and various accoutrements have been consumed to the point of gluttony, and many of us are suffering through the adverse affect the Thanksgiving holiday has on our waistline. In the interest of assisting our readers return to their pre-holiday state of health, we're featuring OptumizeMe as our Windows Phone 7 App of the Week.

Health and Fitness apps in the Windows Phone Marketplace are a dime a dozen and many are free to use, but none provide the flexibility and scope of OptumizeMe. Unlike many of the competing apps in the Marketplace, OptumizeMe uses the concept of "Challenges" to get users motivated to better their health. Challenges can be anything from walking once a week to improving your eating habits. OptumizeMe is also a social app which allows you to compete against your friends in Challenges, giving you extra motivation to be consistent in an effort to reach your goals.

OptumizeMe is available as a free download from the Windows Phone Marketplace. Many features require registration with the OptumizeMe web service.