The much anticipated Google Music service is said to have been delayed due to Google's demand for cloud music rights for songs purchased through its service. But as it now turns out, Google is not the only company interested in cloud rights for media content. According to a Cnet report, Amazon is also holding similar discussions with content owners from both the film and music industries. Meanwhile, a separate report claims that Apple too is working on a cloud-based digital locker service of its own.
The largest e-tailer in the United States is planning an online digital locker service for music, films and books purchased from its site, as per Cnet' sources. If these sources are to be believed, Amazon's new service could even cover content not bought from it.
Apple is also rumored to be pursuing a similar strategy by working on a music streaming and storage service, quite simply, called “Locker,” which, according to The Music Void, already has the backing of Warner.
With the likes of Google, Amazon and Apple pressing media content owners to bundle cloud rights with their content, it is more a question of when and how, rather than if, this request will be granted.