Since the beginning of time (or thereabouts), Intel has dominated the x86 scene, even when AMD blazed a trail into 1GHz territory (Athlon) and 64-bit computing (Athlon 64) on the consumer side several years ago. Both of those architectures represent design wins for AMD, and if we fast forward to today, AMD has done well to get its hardware inside all three major game consoles, especially the Xbox One and PlayStation 4, both of which feature x86 foundations.
AMD has already shipped millions of semi-custom x86 chips for Microsoft's and Sony's upcoming game consoles, says Dean McCarron, principal analyst at Mercury Research, according to IDG. In doing so, AMD has grown its x86 market share to 19.3 percent in the third quarter of 2013, up from 16.1 percent in the same quarter a year ago.
That's still a distant second from Intel's 80.2 percent share, though Intel's slice of the pie got a little thinner, dropping from 83.3 percent a year prior. VIA Technologies collected the scraps to sit in third place with a 0.4 percent share, down from 0.6 percent.
"It ties in with AMD’s long-term goal of getting outside the PC market," McCarron said, who added that it's a good strategy since the growth is coming from custom chips for non-PC products.
While AMD's strategy is paying off, if we narrow our focus strictly on the PC side, it's a different story. Intel bumped its share of the x86 PC processor market from 83.3 percent to 83.8 percent, while AMD's share declined from 16.1 percent to 15.8 percent.