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The iPhone exclusivity contract with AT&T ends this year and hot on the heels of AT&T’s poor 3G performance reports, and network upgrade promises, Verizon launches a zinger ad campaign directly targeting the shortcomings of their rival.
Debuting on Monday Night Football, Verizon launched its slick response to Apple’s “There’s an app for that” commercials. The new television ad campaign, “There’s a Map for that,” cleverly smacks AT&T’s coverage area in the face as the voiceover talks about streaming video performance and spotty coverage areas (yes they’re talking about you, AT&T).
Verizon will undoubtedly seek a contract with Apple should its exclusivity end with AT&T. As it is, they are locking up a partnership with Google to bring Android phones to their product offerings as well.
Check out the ad below.
Video Credit: TechFlash
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[1] http://www.maximumpc.com/user/jcbarry
[2] http://www.techflash.com/seattle/2009/10/verizon_goes_right_after_att_with_new_ad_campaign.html
[3] http://www.maximumpc.com/article/news/att_expects_40_jump_network_traffic_iphone_mms_launch
[4] http://www.maximumpc.com/article/news/att_beef_their_3g_network_hspa_72_6_more_cities
[5] http://www.maximumpc.com/article/news/verizon_talks_end_atts_iphone_monopoly
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[7] http://www.maximumpc.com/tags/att
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[10] http://www.maximumpc.com/tags/mobile
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