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The stereotypical Mac user is apparently not so stereotypical. While often portrayed as smug, self-righteous, and clueless about Windows-based PCs, it turns out they may well be smug, self-righteous, but not so clueless about PCs.
According to a recent study by the NDP Group of 2,300 households, nearly 85% of Mac owners also own at least one Windows-based PC. Mac users also tend to be more acquisitive of electronic gear than their PC counterparts, being more likely to own an iPod, digital SLR camera, a laptop, and three or more computers. Not surprisingly, Mac households also have pretty deep pockets, with 36% of them reporting incomes greater than $100,000 (compared to 21% of all consumers).
The study also reports that Mac penetration is on the rise. Between 2008 and 2009, the NDP Group reports, Mac households jumped from 9% to 12%, a possible sign of the effectiveness of Apple’s “I’m a Mac” ads. But this increase doesn’t necessarily appear to be at the expense of PCs, with Mac owners being likely to have a PC as well.
Image Credit: The NDP Group
Links:
[1] http://www.maximumpc.com/user/adopsfutureuscom
[2] /%28http://www.theregister.co.uk/2009/10/05/npd_2009_household_penetration_study/%29
[3] http://www.maximumpc.com/article/news/russianmac_enter_dubiouslylucrative_mac_ripoff_market
[4] http://www.maximumpc.com/article/news/ipod_mechanic_behind_bars_ipod_scam
[5] http://www.maximumpc.com/article/news/15_million_apple_haters_have_preordered_tmobile_g1_android_phone
[6] http://www.maximumpc.com/tags/apple
[7] http://www.maximumpc.com/tags/consumer_electronics
[8] http://www.maximumpc.com/tags/hardware
[9] http://www.maximumpc.com/tags/mac
[10] http://www.maximumpc.com/articles/news
[11] http://www.maximumpc.com/user/login?&commentfragment=comments_top_anchor