Leslie Sobon, AMD VP of worldwide product marketing, is of the opinion that tech jargon is confusing to consumers, and ought to be toned down. She cites the explosion of activity in the netbook market as a prime example. “People should care what a notebook or a netbook does,” Sobon said.
According to the AMD rep, consumers often buy netbooks expecting things the machines are not capable of. Indeed, studies have found that people often don’t know what they’re getting, but can dropping the jargon really change that?
Sobon said that Intel is concentrating far too much on marketing CPU clock speeds to consumers. She went on to indicate that Intel’s success with the Atom chip for netbooks has undermined the overall notebook market. So, are these valid concerns, or just sour grapes?
Links:
[1] http://www.maximumpc.com/user/ryan_whitwam
[2] http://www.tgdaily.com/content/view/43919/97/
[3] http://www.maximumpc.com/article/news/study_finds_netbook_consumers_unaware_theyre_buying_netbooks
[4] http://www.maximumpc.com/article/news/intel_shipping_atom_n280_processor_brings_hd_netbooks
[5] http://www.maximumpc.com/article/news/amd_announces_expansions_phenom_athlon_processor_lines
[6] http://www.maximumpc.com/article/news/amd_wants_be_a_netbook_contender_with_conesus_chip
[7] http://www.maximumpc.com/tags/amd
[8] http://www.maximumpc.com/tags/hardware
[9] http://www.maximumpc.com/tags/intel_0
[10] http://www.maximumpc.com/tags/netbooks
[11] http://www.maximumpc.com/tags/specs
[12] http://www.maximumpc.com/articles/news
[13] http://www.maximumpc.com/user/login?&commentfragment=comments_top_anchor
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