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Pepsi and CBS have enlisted the help of a Los Angeles-based company, Americhip, to deliver video ads in the print edition of Entertainment Weekly. Beginning with the September 18 issue of the magazine, video ads promoting CBS shows and Pepsi’s new drink, Pepsi Max, will be delivered to Entertainment Weekly readers in Los Angeles and New York using Americhip’s patented Video-in-Print technology. The ads will appear on a slender TFT LCD screen, all of 2.7 mm thick, with a 320x240 resolution. Video-in-print, which will be embedded into the magazine, can hold up to 40 minutes of video content. It runs on batteries that can be charged via a USB cable.
Image Credit: Adweek
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