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Microsoft’s share of the mobile OS market has plummeted sharply in the last few years. It needs to quickly mount a counter-offensive against its more dapper rivals in the smartphone market, if it is to prevent itself from being marginalized even further. According to Taiwanese rumor mill Digitimes, Microsoft does have a strategy to counter its rivals in the smartphone market.
A Digitimes report, based on insider information from sources at Taiwan handset makers, suggests that Microsoft has readied a dual-platform strategy to take on the Android platform and Apple's iPhone. Under this strategy, Microsoft will not withdraw Windows Mobile 6.5 from the market even after Windows 7 Mobile is released during the fourth quarter of 2010. Instead, it will keep Windows Mobile 6.5 – a minor upgrade – on the market, albeit at a lower price point.
According to the sources, Microsoft plans to pit Windows Mobile 6.5 against Android, while reserving Windows Mobile 7 for the Apple iPhone.
Image Credit: Mobilewhack
Links:
[1] http://www.maximumpc.com/user/opulent_rigs_0
[2] http://www.digitimes.com/news/a20090819PD210.html
[3] http://www.maximumpc.com/article/news/htc_executive_reinforces_commitment_windows_mobile
[4] http://www.maximumpc.com/article/news/microsoft_details_plans_windows_mobile_65_mobile_marketplace_ctia_2009
[5] http://www.maximumpc.com/article/news/windows_mobile_7_will_arrive_2010_says_ballmer
[6] http://www.maximumpc.com/tags/android
[7] http://www.maximumpc.com/tags/apple_iphone
[8] http://www.maximumpc.com/tags/microsoft
[9] http://www.maximumpc.com/tags/mobile_os
[10] http://www.maximumpc.com/tags/release
[11] http://www.maximumpc.com/tags/roadmap
[12] http://www.maximumpc.com/tags/smartphones
[13] http://www.maximumpc.com/tags/windows_mobile_65
[14] http://www.maximumpc.com/tags/windows_mobile_7
[15] http://www.maximumpc.com/articles/news
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