Bing Gets Desperate and Adds Twitter Messages to Search Results

In what appears to be a desperate dig for traffic, Bing has decided to add Twitter messages to their search results in an attempt to take some market share from Google.

“We’re not indexing all of Twitter at this time… just a small set of prominent and prolific Twitterers to start. We picked a few thousand people to start, based primarily on their follower count and volume of tweets. We think this is an interesting first step toward using Twitter’s public API to surface Tweets in people search,” wrote Microsoft search general manager Sean Sucher. These results will appear in a separate box alongside the normal search results within Bing.

Ultimately, it’s not too surprising to see Microsoft do this – considering how Google has already admitted defeat in the real-time information race with Twitter.

Image Credit: Microsoft