AMD Will not Engage Nvidia in Battle

Posted 06/30/2009 at 6:30am | by Paul Lilly

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Thanks to fierce competition between two GPU juggernauts and a worldwide economic recession, never has there been a better time for gamers to trade in their scratch for the latest videocard technology from either AMD/ATI or Nvidia. The price to performance ratio is at an all time high, but before we get too spoiled on falling prices for increasingly powerful GPUs, AMD has made it clear that it has no intention of duking it out with Nvidia in a price slashing war.

"Are we interested in winning share by losing money on every GPU we ship? No," said Rick Bergman, AMD's senior vice president. "We're not going to engage in that and we haven't had to."

Bergman's comments came in response to questions about what the chip maker was doing to compete with Nvidia at the low end. But according to Bergman, AMD has been able to entice OEMs with better stability and performance per dollar versus Nvidia's aggressive pricing strategy.

"If you go and look at Dell, HP, or Acer's website, you'll actually see a lot of ATI graphics at the entry level," Bergman added.

Bergman also played off any concerns AMD might have with Intel's upcoming Larrabee, while also adding that in a year from now, AMD will "have something new and exciting," but did not elaborate on what that might be.

Image Credit: gadgetsarabia.com