

According to recent reports, the production cost for Blu-ray players is roughly $100 today, thanks to pick-up heads and chipsets making up 50 and 25 percent of this cost, respectively. Though, it’s expected that this price will come down greatly, providing consumers with the potential for $50 players.
Thanks to Sears and Meijer selling players at only $99.99, many industry professionals are expecting that the players will soon be seeing a price drop, if larger resellers are able to sell them at this price. The price drop is currently being linked to more makers of the two key components (the pick-up heads and chipsets) sporting higher yield rates.
Image Credit: Blu-ray
Links:
[1] http://www.maximumpc.com/user/andysalisbury
[2] http://www.digitimes.com/news/a20090619PD204.html
[3] http://www.meijer.com/home.jsp
[4] http://www.maximumpc.com/article/daily_news_brief_blu_ray_blazes_on
[5] http://www.maximumpc.com/article/news/banner_year_bluray_still_not_coming_xbox_360
[6] http://www.maximumpc.com/article/features/computer_data_storage_through_ages_from_punch_cards_bluray
[7] http://www.maximumpc.com/tags/bluray
[8] http://www.maximumpc.com/tags/consumer_electronics
[9] http://www.maximumpc.com/tags/sears
[10] http://www.maximumpc.com/articles/news
[11] http://www.maximumpc.com/user/login?&commentfragment=comments_top_anchor