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Apple Trying to Out-Obnoxious Microsoft with New Ad
Created 05/13/2009 - 6:03am

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Apple Trying to Out-Obnoxious Microsoft with New Ad

Posted 05/13/09 at 09:03:24 AM  by Paul Lilly

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You knew it was coming sooner or later. Microsoft's Laptop Hunters commercials have hit a sore spot with Apple after attempting to expose the MacBook as an overpriced, underpowered (but pretty) platform, so it was only a matter of time before Apple fired back.

Starring Justin Long and John Hodgman (who else?), the latter stands in front of a long line of suited PCs. Two by two, a handful of of PCs are disqualified as an actress lists what's she's looking for (big screen, fast processor), until she lobs an oft-used Apple bomb.

"I just need something that works without crashing or viruses or a ton of headaches," the actress demands.

Disgusted, Hodgman and the remaining PCs march off-screen, leaving Justin Long (Mac) as the remaining option. You can check it out here, then hit the jump and post tell us what you think.

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TAGS: microsoft, pc, apple, ads, advertising, laptop hunters
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Source URL: http://www.maximumpc.com/article/news/apple_trying_outobnoxious_microsoft_new_ad

Links:
[1] http://www.maximumpc.com/user/one4yu2c
[2] http://gizmodo.com/5251676/new-apple-ad-mocks-microsoft-laptop-hunters-in-usual-smarmy-way
[3] http://vimeo.com/4622773
[4] http://www.maximumpc.com/article/news/microsoft_keeping_offensive_with_another_laptop_hunters_commercial
[5] http://www.maximumpc.com/article/news/microsoft_launches_second_volley_its_laptop_hunters_campaign
[6] http://www.maximumpc.com/article/news/new_apple_ads_take_direct_shot_microsofts_300_milliion_im_a_pc_campaign