Intel Unveils New Chip Logos, Star Rating System

Going for a new look, Intel has rolled out redesigned chip logos for it's Core i7, Core 2, Centrino, Celeron, and Pentium processors. Intel's Xeon brand may also get a new logo at a later date, Intel said. Sporting a shorter frame than before, the new badges show a die shot in the upper right corner.

Effective immediately, Intel chip series also now include a star rating, with one star denoting the lowest performance and five stars the highest.

"So now when a consumer goes into a Best Buy store they can distinguish between Centrino, Core, Celeron, Core 2 Duo, Core 2 Quad," said Intel spokesman Bill Calder

Calder also said Intel is in the process of shifting to a "pretty aggressive brand simplification plan," one which will put the chip maker closer ot its goal of moving to a single primary client brand in Core i7.

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Image Credit: Intel