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As Blu-ray players and media continues to go down, the cost of adding Blu-ray to your Netflix subscription is going up. Again. Back in October of last year, Netflix implemented a $1 surcharge to customers who wanted to add access to Blu-ray rentals to their monthly subscription plan, saying the price hike was to cover the "significant cost difference" between Blu-ray and standard DVDs. Netflix called it a "pretty modest" surcharge at the time, but now you could be paying up to $9 extra per month to add Blu-ray to your plan.
"We’re committed to providing a high quality Blu-ray experience for our members who choose to add Blu-ray access, and in order to do that we need to adjust Blu-ray pricing. As a result, the monthly charge for Blu-ray access is increasing for most plans and will now vary by plan," wrote Jessie Teitz, Netflix's VP of marketing, in a blog post.
The Blu-ray surcharge breaks down as follows:
Teitz went on to explain that Netflix's Blu-ray selection has grown more than 60 percent in the past 6 months to over 1,300 titles, and that some Blu-ray discs are "substancially more expensive than standard definition DVDs - often as much as 30 percent more."
The new surcharge pricing goes into effect on the next billing cycle on or after April 27, 2009.
Links:
[1] http://www.maximumpc.com/user/paul_lilly
[2] http://www.maximumpc.com/article/news/sony_and_partners_announce_new_bluray_licensing_firm_player_pricing_drop_midyear
[3] http://www.maximumpc.com/article/news/netflixs_1_surcharge_bluray_renters_so_uncool
[4] http://blog.netflix.com/2009/03/price-update-for-access-to-blu-ray.html
[5] http://www.maximumpc.com/article/news/netflix_passes_10_million_user_mark
[6] http://www.maximumpc.com/tags/bluray
[7] http://www.maximumpc.com/tags/media
[8] http://www.maximumpc.com/tags/movies
[9] http://www.maximumpc.com/tags/netflix
[10] http://www.maximumpc.com/tags/subscription
[11] http://www.maximumpc.com/articles/news
[12] http://www.maximumpc.com/user/login?&commentfragment=comments_top_anchor