PC Gaming Alliance Releases Optimistic State of the Industry Report

Posted 03/28/2009 at 12:53pm | by Justin Kerr

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The PC Gaming Alliance has taken some heat over the years, both from the public, and the media as to what exactly they offer. Since their inception, PC Gaming hasn’t seen any demonstrable improvements in hardware standards, DRM, or really anything of note which could be traced back to the controversial group. They do however love studies, and they have prepared new state of the industry report to further beat the PC drum.  According to Jon Peddie Research, sales of PC gaming hardware is the one bright spot in an otherwise dreary technology economy.

In Terms of year over year growth worldwide:

- Enthusiast PC’s sales have grown 9%
- Performance PC’s sales have grown 19%
- Mainstream PC’s sales have grown 21%

The result of this growth is a staggeringly large PC Gaming hardware market worth an estimated 20 billion dollars in 2008, and it is expected to grow to 34 billion by 2012. The report also suggests that PC Gaming is more recession proof then consoles because of the high cost barrier to entry. When you add up the cost of an HDTV as well as the console and accessories, it’s a big setback for a single purpose device. PC’s they argue, are more versatile and represent a better investment for cash strapped consumers. Also noted was the sharp rise in gaming notebook sales as compared to desktops.

“Don’t let the retail numbers fool you,” said Ted Pollak, co-author of the report. “Enthusiast PC gamers often latch onto one or two games that offer multiplayer and stick to these titles for years. Hardware is where they spend the big bucks. The retail numbers don’t capture the casual and digitally distributed games either. Retail figures are not an accurate barometer for the health of the PC gaming industry.”

So does this report have you convinced that all is well in the PC Gaming universe, or is everyone just playing Solitaire?