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The end may be nigh for the Zune. Microsoft CEO Steve Ballmer came up with a measured reply – equal parts of realism and escapism – when queried about the Zune’s future by BusinessWeek editor Stephen Adler at the McGraw-Hill media conference in New York. Though Ballmer reiterated Microsoft’s commitment to the platform, he admitted that the company will not be pouring a lot of money into it.
He said that Zune is both a device and a service. “And the future may be the software/ecosystem on other devices,” Ballmer went on to add. This is being read as a veiled hint at Zune’s impending demise as a hardware platform; Zune may be reduced to an iTunes-like service for other hardware platforms.
Image Credit: Zune-Phone
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[2] http://blogs.wsj.com/digits/2009/03/19/live-from-new-york-microsoft-ceo-steve-ballmer/
[3] http://www.maximumpc.com/article/news/gears_war_pc_pulls_a_zune_just_stops
[4] http://www.maximumpc.com/article/microsoft_zune_8gb
[5] http://www.maximumpc.com/article/daily_news_brief_microsoft_still_confident_with_zune
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