Intel Begins Writing Nvidia’s Obituary

Posted 02/28/2009 at 12:26pm | by Justin Kerr

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The war of words and bad blood between Intel and Nvidia continues to spiral out of control, and Intel is back at it again. After making some rather pointed remarkets about Ions shortcomings, Intel decoded the time was right to warn the geek masses about Nvidia’s impending doom at the Goldman Sachs Technology conference in San Francisco. According to Intel’s CEO Paul Otellini, Nvidia is merely trying to defend the status quo, and that Larrabee will be the future choice for those in search of powerful dedicated graphics solutions. Oddly enough, Intel choose its words very carefully and mysteriously made no mention of AMD’s ATI division.

Most enthusiasts I’m sure see these statements as a bit overconfident, and the 2010 release of Larrabee is the real wild card in the equation. Even if Intel manages to churn out the most powerful GPU, it’s unlikely they would have the type of driver optimization, developer support, or backwards compatibility that have made the ATI/ Nvidia GPU’s the most important component in any gaming PC. Clearly however, dedicated GPU companies should be concerned over CPU+GPU solutions for mainstream users. If GP-GPU applications don’t take hold in time to win over the mainstream consumer, Nvidia and ATI risk find themselves severing a much smaller niche market that could be devastating to both companies.

What do you think? Is this just corporate posturing at its best? Hit the add comments link and let us know what you think.