Dawn of War II: Fall of DRM?

PC gaming’s anti-piracy measures seem to be proceeding along a path not unlike the one the games they’re sworn to protect once traveled. First, games (and anti-piracy) were merciless and cruel – prone to punishing players whether they succeeded or tattooed the underside of a tire with their pixilated frog’s surprisingly red guts. But now, times are a changin’. Today’s games are nice and gentle, giving players a gentle pat on the shoulder if they fail, and a big ol’ lie cake if they finish the fight.
 
Ok, enough with the overwrought metaphor.

See, with companies like Valve – and now Relic – in the picture, anti-piracy measures no longer have to punish gamers. As explained by Dawn of War II lead designer Jonny Ebbert:

“We want to give out steady doses of free downloadable content because we believe in rewarding people who buy the game and the reason we don’t like DRM solutions is because they punish the innocent and they have to jump through all these hoops.”

“We don’t want to do that so we’re going with the approach that Valve pioneered to just reward the people who actually bought the game with cool stuff,” he added. “Free downloadable, regularly accessible stuff that enhances the game and then that’s an incentive for the people who didn’t buy the game to buy it. So we’ve got a really bold, robust strategy for that and we’re going to be revealing more details in about a month, but I think players are going to like it.”
 
A robust open beta? No DRM? Free goodies on a regular basis? We're only nine days into 2009, and Relic may already have snatched the "Best Developer of 2009" award right out of our hearts. Bravo, guys and gals.