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Yahoo Makes Search Market Share Gains While Microsoft Live Stumbles
Created 10/30/2008 - 2:11pm

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Yahoo Makes Search Market Share Gains While Microsoft Live Stumbles

Posted 10/30/08 at 05:11:44 PM  by Andy Salisbury

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Straight out of the “surprise!” file, Microsoft’s Live search engine is down in usage while Yahoo’s has finally gained some ground. Despite Microsoft’s offering serious perks to the members of Club Internet to use their search engine, they just weren’t able to come through in traffic, as claimed by researcher ComScore Inc.

According to ComScore, Yahoo’s portion of the Internet search engine pie has gone up from 19.6 percent to 20.2 percent. Unfortunately for Microsoft though, their percentage has dropped from an already low 8.9 percent down to 8.5 percent. Not surprisingly, Google took care of 62.9 percent of the searches made, and still has a very demanding lead.

At this rate Microsoft is going to have to cook up some pretty exciting perks to lure users back over to Live. (Try this one out: “Search for a date with Scarlett Johansson.” Thank me later.)

 

Image Credit: Yahoo! and Microsoft respectively

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TAGS: windows, microsoft, Google, Yahoo, search, Live Search
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Source URL: http://www.maximumpc.com/article/news/yahoo_makes_search_market_share_gains_while_microsoft_live_stumbles

Links:
[1] http://www.maximumpc.com/user/asalisbury
[2] http://www.bloomberg.com/apps/news?pid=20601087&sid=amMuCvGoaq.I
[3] http://www.maximumpc.com/article/news/microsoft_still_paying_people_use_live_search
[4] http://www.maximumpc.com/article/news/elegy_yahoo_mash
[5] http://www.maximumpc.com/article/news/facebook_commences_live_search_service