Posted 10/21/08 at 02:48:00 PM by Alex Castle
If you’re a news junkie, chances are you use RSS feeds. According to a new study about the technology, that puts you decidedly in the minority, and it looks like that’s not going to change any time soon. The report found that only 11% of those surveyed used RSS feeds, and that that percentage is unlikely to see a large increase in the future, unless changes are made in how RSS is promoted.
The study found that of those people who don’t use RSS, 81% aren’t interested in using it in the future, seriously limiting the technology’s potential for growth. In the report, analysts explained the problem as follows:
“Unless marketers make a move to hook them—and to try to convert their apathetic counterparts—RSS will never be more than a niche technology.”
It’s not all bad news for RSS, though. The report mentions that feed usage has risen from 2% to 11% in the last three years, and that about half of marketers have added feeds to their websites.
Do you think RSS is doomed to be a tool only for the technological top tenth? Let us know after the jump.
Links:
[1] http://www.maximumpc.com/user/atcastle
[2] http://www.micropersuasion.com/2008/10/rss-adoption-at.html
[3] http://www.maximumpc.com/article/news/eyefi_gets_twittering_rssing_with_new_manager_update
[4] http://www.maximumpc.com/article/news/opera_96_launches_with_cool_magazinestyle_rss