Netflix Listens to Customers, Keeps Profiles Feature

Stable and affordable subscription plans; unlimited streaming downloads; large DVD catalog; optional living room set-top player. With all Netflix has going for it, the announcement that it would disable user Profiles came as a curious one. In between carpooling to class and eating Ramen noodles, college roommates would suddenly have to share a queue, and parents would no longer be able to configure a separate profile with parental controls for the kids. The surprise announcement sparked an outrage from hundreds of angry subscribers who left comments on Netflix's blog, and while not quite on par with the backlash inflicted upon Creative over Daniel_K and his now infamous modified soundcard drivers, one had to wonder why Netflix would risk agitating a content customer base. After some reflection of their own, and undoubtedly a few angry letters, Netflix sent out a letter to subscribers today reversing its decision to kill user Profiles:

"You spoke, and we listened. We are keeping user Profiles. Thank you for all the calls and emails telling us how important Profiles are." - Netflix

Whether you care about Profiles or not, isn't it nice knowing the customer can sometimes still be right?