Things work a little differently in Switzerland. The Swiss copyright laws allow people to download copyrighted material for personal use, which has had the entertainment industry up in arms for years. Amid all the claims of billions in losses, the Swiss government undertook a study to find out to affect of piracy on entertainment sales. The results? Well, let’s just say that the Swiss won’t be changing their permissive copyright laws anytime soon.
The study does stipulate that the internet is a totally different kind of distribution mechanism that allows users to access a raft of copyrighted content. However, the study goes on to explain that in Switzerland, piracy appears to have no negative impact on the amount of money people spend on entertainment. A Dutch study was also cited which shows that pirates often spend more money in the long run.
The Swiss appear fine with the reality that one-third of the adult population engages in piracy. The report says this is just the price that must be paid for progress. The entertainment lobby also got a stern warning of things to come from the Swiss report. “Winners will be those who are able to use the new technology to their advantages and losers those who missed this development and continue to follow old business models,” it said. Burn.