PC Gaming Alliance: Let's Use Piracy for Fun and Profit

Nathan Grayson

Being a blight upon the 99.8% of the gaming industry that enjoys making money, it's not too surprising that piracy has a place at gaming's Bad Guy table, where maniacal cackles flow freely and glasses are always half-empty. However, when one of PC gaming's great beneficiaries, the PC Gaming Alliance says piracy isn't so bad -- just misunderstood -- well, jaws drop.

That's exactly what happened when we heard about PCGA Pres. Randy Stude's plan to plant a money tree in piracy's apparently fertile soil.

"Let's monetize every one of those pirates, and let's advertise the hell out of them ," Stude told Gamasutra.

Fearing that the big cheese had finally snapped, we nearly missed his explanation, wherein he said that such monetization should be "blatant." For instance, he noted, developers could plaster six times the number of in-game ads around unauthenticated versions of a game. The end result: pirates get an "inferior" version of a game, while developers rake in cash from ads.

"Don't throw [pirates] off [of the server], but show an ad every time a new level loads. The [paying customer] gets a billboard, a passive, less-aggressive ad than [pirates] are going to get," Stude added, demonstrably sane.

So those of you who play but don't pay, if Stude's grandiose plan were enacted, would you willfully download Far Cry 2: Viagra Blue Edition, or would you finally change your ways?

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