PC Component Suppliers Hopeful of Strong Demand in Second Half of 2014

Pulkit Chandna

Demand for notebooks and enterprise desktops expected to pick up

Currently in the throes of an unrelenting downward spiral, the global PC market is desperately overdue for some good news, but turning the corner after eight straight quarters of global shipment decline is not going to be easy. Nevertheless, a number of key players in the PC market remain hopeful of encountering some solid demand in the second half of 2014.

According to a Digitimes report based on input from unnamed sources from upstream component suppliers, the general outlook among key market players is gradually turning positive, “with Intel, AMD as well as Taiwan-based upstream component suppliers aggressively preparing for potential demand in the second half of 2014.”

This newfound optimism is category agnostic, with these companies expecting demand for both notebooks and desktops (particularly in the enterprise segment) to pick up during the second half.

Intel, which recently revised its Q2 2014 revenue forecast upward citing an increase in enterprise PC sales , is said to have diverted more resources toward the enterprise market. At the same time, it is also cooperating with first-tier laptop vendors to help bring a number of affordable 2-in-1 designs to the market in the second half.

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