Panasonic Not Completely Sold on OLED TVs

Paul Lilly

There's been a bit of hype as of late concerning OLED technology, leading to a cautious optimism in the consumer electronics industry. Back in June, Plexitronics, with funding provided by the U.S. Display Consortium, announced a breakthrough in OLED manufacturing that could lead to low cost OLED displays, and just one month later Matsushita cranked the hype machine by saying it had set a goal of selling 40-inch OLED displays by 2011. Could we be on the verge of an OLED revolution?

Not everyone is as optimisitc, including Panasonic, who casted a ray of reality on the situation during the opening day of Ceatec 2008. Panasonic AVC Networks president Toshihiro Sakamoto squashed that idea that we might see OLED televisions in sizes of 30 inches or more anytime soon, saying th technology is not suitable for mass manufacturing. Earlier this year at CES, Sakamoto said that because "you won't be able to beat the cost and price performance of LCD and plasma for a long time," we likely won't see OLED start to grow as a market until 2015, but now feels even that estimate might be overly optimistic. The biggest irony here is that Panasonic is a brand name of Matsushita's!

Is Sakamoto's pessimism warranted, or will we see affordable 30-inch+ OLED displays before 2015?

Image Credit: Toshiba and Matsushita

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