Boutique builder promises "fair market value" for your Alienware laptop
Origin PC may have just started a war with Dell by offering to give you store credit for your "thick, slow, and heavy Alienware branded laptop," which you can then apply towards a thin and light EVO15-S gaming laptop or any Origin system. Why is Origin PC targeting Alienware owners? We're not sure, though we surmise it's because Alienware is the only actively promoted boutique brand owned by a major OEM.
Hewlett-Packard still owns the rights to Voodoo PC, but it's not really doing anything with the brand. That leaves Dell and its Alienware brand as the main targets, and it appears Origin PC is ready for a fight.
"Origin PC receives requests frequently from customers that want to trade in their older and heavier laptops for a state of the art, thin and light EVO15-S model which is half as thick as the Alienware branded 14-inch laptop from Dell. Our Trade-Up program is the perfect solution," said Kevin Wasielewski Origin PC CEO and co-founder. "Once you compare the specs of an Alienware branded 14-inch laptop from Dell to our EVO15-S, the numbers speak for themselves and with our standard FREE Lifetime 24/7 US based support, there is no denying the overall value and superior performance of our EVO15-S thin and light laptop."
Unfortunately Origin PC doesn't give examples of trade-in value, saying only that it will offer users fair market value for their Alienware laptops, which is dependent on the specs and overall quality of the machine. Once you receive a trade-in offer, it's valid for 14 days.
While you can use the credit towards any Origin PC, the company is pitching hard for its15.6-inch EVO15-S laptop. It starts at $2,200 and comes standard with a 1920x1080 resolution (3K upgrade optional) Intel Core i7 4710HQ processor, Nvidia GeForce GTX 870M graphics, 16GB DDR3L-1600 RAM, dual 128GB M.2 SATA SSDs in RAID 0, 1TB 7200 RPM HDD, Intel PRO Wireless AC7260 + BT Wireless LAN combo, USB 3.0 connectivity, media card reader, 720p webcam, and Windows 7 Home Premium 64-bit.
You can learn more about Origin PC's trade-up program here .