Oracle Acquires eCommerce Firm for $1 Billion

Paul Lilly

Oracle hasn't been one to shy away from pricey acquisitions, and lest anyone forget that, the firm just announced plans to spend $1 billion in cash acquiring Art Technology Group, a provider of eCommerce software and on-demand commerce optimization applications.

"Driven by the convergence of online and traditional commerce and the need to increase revenue and improve customer loyalty, organizations across many industries are looking for a unified commerce and CRM platform to provide a seamless experience across all commerce channels," said Thomas Kurian, Executive Vice President Oracle Development. "Bringing together the complementary technologies and products from Oracle and ATG will enable the delivery of next-generation, unified cross-channel commerce and CRM."

This is Oracle's 10th acquisition so far in 2010, which will bring with it a customer-base of more than 1,000 global enterprises.

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