Online Black Friday Shopping Sees 11 Percent Jump Over Last Year


Forget about dealing with pushy crowds and getting up in the wee morning hours during a holiday vacation only to have to wait in line for that one item everyone else is after as well. According to comScore, an increasing number of consumers opted to plant their rumps on the couch or home office chair and shop the Black Friday deals online rather than venture out into the real world.

For the holiday season to date, some $10.57 billion has been spent online, which is 3 percent more than the same time period one year ago. And on Black Friday, consumers spent $595 million online, marking an 11 percent increase over last year. That also ranks as the second heaviest online spending day so far in 2009.

"Black Friday, better known as a shopping bonanza in brick-and-mortar retail stores, is increasingly becoming one of the landmark days in the online holiday shopping world," said comScore chairman, Gian Fulgoni. "The $595 million in online spending this Black Friday represents the second heaviest online spending day of the season-to-date and a double-digit increase from last year. While this acceleration in spending suggests the online holiday season may be shaping up slightly more optimistically than anticipated, it may also reflect the heavy discounting and creative promotions being put forth by retailers that now encompass the use of social networks such as Facebook and Twitter."

Fulgoni went on to say that Cyber Monday (today) and subsequent weeks will provide the real measuring stick for how online retailers fare this season, but that they're off to a great start.

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