OCZ Targets Budget Gamers with New Alchemy Line, Introduces Elixir Keyboard

Paul_Lilly

Pretty soon you might be able to build a complete PC with nothing but OCZ-branded components and peripherals. Adding to the list of power supplies, RAM, USB thumb drives, videocards, coolers, and mice is OCZ's new Elixir keyboard . The keyboard kicks off OCZ's Alchemy line of gaming products , whch the company says "is designed to offer gamers quality gaming solutions that deliver both exceptional performance and value." Products in the Alchemy line will evidently target budget-minded gamers, and could potentially give Razer a run its money.

Getting back to the Elixer, the new keyboard claims a combination of ergonomic and sturdy design. Features include 10 blue macro keys with 3 user-programmable profiles, mode selection (standard PC or customized gaming mode), a pop-up menu shortcut, and eight multimedia keys. Rounding out the feature-set are membrane tactile keys with all rubber-coating and a USB port. The Elixer will carry an MSRP of $29.99, putting it in a good position to compete other similarly spec'd gaming keyboards at much higher price points.

It all sounds good in theory, but can OCZ pull off releasing quality gaming peripherals at budget prices?

Image Credit: OCZ Technology

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