Oak Trail a Tough Sell in Tablet Market

Paul Lilly

Intel is having a tough time convincing notebook vendors to adopt its Oak Trail platform for upcoming tablet PCs. As a result, the Santa Clara chip maker has begun pitching offers it hopes OEMs can't refuse, DigiTimes says .

Acer, Asus, and Hewlett-Packard have all showed little to no interest in Oak Trail as a tablet platform, though Intel hopes aggressive price cuts will at least get the latter two on board. As it stands, only Fujitsu, Toshiba, and Samsung have shown any real interest in Oak Trail, though not on a mass production scale.

Intel is offering its Oak Trail platform at a price of around $40, which is about the same cost as Nvidia's Tegra 2, DigiTimes says. Bigger discounts are available for those willing to place bulk orders.

Still, Oak Trail is a tough sell, even at discounted prices. The Tegra 2 platform is a stronger performer, and Intel will launch its new Cedar Trail-M platform for tablets and netbooks in September 2011.

Image Credit: Intel

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