Nvidia CEO: We're Done with Chipsets


One thing we appreciate about Nvidia CEO Jen-Hsun Huang is that he typically doesn't pull any punches. Rather than dance around marketing speak and typical PR rhetoric, the outspoken CEO gets straight to the point, oftentimes in a very candid manner. More recently, Huang got on the topic of chipsets, seemingly putting an official end to that part of Nvidia's business, Xbit Labs reports .

"We are not building any more chipsets, we are building SoCs now. We are building Tegra SoCs, and so we are going to take integration to a new level... The chipset business [has] not grown largely this year because we have not really been expanding the sales of it," Huang said.

Although Nvidia isn't building new chipsets, the GPU maker does intend to continue shippings its current products well into 2011.

"On the AMD side, our AMD chipset remains quite well positioned. My sense is that our chipset there will continue to ship throughout next year. The second thing is the MCP89, the latest and the last generation of Intel chipset that we built was just a really wonderful piece of engineering and the work that we did with Apple was great, and they are going to continue to use that for some time. So, I think that the tail off is just going to take a little longer than people expected. But I do not know exactly how long," Huang added.

None of this is really surprising, considering Intel essentially put the kibosh on a large part of Nvidia's chipset business. Prior to Nehalem, Nvidia was producing chipsets for Intel processors as part of a licensing agreement between the two firms, but Intel's stance is that the license only covers chips that don't contain an integrated memory controller.

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