Nvidia CEO Denies x86 Processor Rumors

Paul Lilly

No matter what we've been hearing, a x86 CPU just doesn't appear to be in the cards for Nvidia, at least according to the company's outspoken CEO Jen-Hsun Huang.

"No," he said when asked if there was any truth to the rumor. "Nvidia's strategy is very, very clear. I'm very straightforward about it. Right now, more than ever, we have to focus on visual and parallel computing."

Rather than allocate resources into developing a x86 chip to, say, compete at the low end where Intel's Atom processors have the market nearly all to themselves, Huang says the best opportunities for growth will come from pushing the GPU "into all kinds of platforms," such as servers for parallel computing, super-computing, and cloud-based computing, and in lower power platforms, like the Zune HD.

Speculation about Nvidia taking on Intel in the x86 market began much earlier in the year when Micheal Hara, Nvidia's senior VP of investor relations and communications, said getting into the x86 business was a matter of 'when,' and not 'if.'

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