By the Numbers, Android is King of the Tablet Market

Paul Lilly

Android dominates tablet market

Apple's iPad used to own the tablet market, and perhaps by some counts, it still does. The number crunchers at Strategy Analytics, however, have Android sitting on top, and by a pretty wide margin to boot. According to Strategy Analytics, Android secured a 67 percent global share of the tablet market in the first quarter of 2013, a quarter which overall tablet shipments reached 57.1 million units.

Compared to the same quarter a year ago, Android's share of the tablet market grew 15.6 percent . Much of Android's growth came at the expense of Apple's iPad, which saw its share erode from 47.2 percent in Q2 2012 to 28.3 percent in Q2 2013.

Strategy Analytics didn't offer a whole lot of analysis as to why Android is surging at the expense of the iPad, but we imagine it's because there are now a number of affordable name-brand slates to choose from, tablets like the Memo Pad HD from Asus that sell for a mere $150. Even the iPad mini can't touch that price tag.

What about Microsoft? The share of Windows-based tablets grew from 0.5 percent a year ago to 4.5 percent currently. And with the recent price cut to Microsoft's Surface RT line, Microsoft's share could spike next quarter.

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