NPD: Game Industry Records Best November Ever

Paul Lilly

Not only did the games industry post a positive month in November, 2010, it posted the best November ever, getting a lot of help from Microsoft's Kinect and Activision's Call of Duty: Black Ops , according to the NPD Group .

Total sales climbed to $2.99 billion, an 8 percent jump from last November. Gamers spent $1.46 on software (up 4 percent), $1.08 billion on hardware (up 2 percent), and $413.3 million on accessories such as the Kinect (up a whopping 69 percent).

"November sales represent the best November on record in terms of new physical retail sales," said NPD industry analyst Anita Frazier. "It bests November 2008 by roughly $30 million, and that time frame was at the height of the music/dance genre sales."

The Nintendo DS dominated the hardware scene, while the Xbox 360 was the best selling non-handheld console for the month. On the software front, Call of Duty: Black Ops became the best selling game in its launch month with 8.4 million units, NPD noted.

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