Nook Leapfrogs Kindle in March

Paul Lilly

Barnes and Noble had grand visions for its Nook ebook reader when the device first launch at the tail end of 2009, but other than an initial flurry of sales, the ebook reader hasn't been able to pluck the crown off of Amazon's market-leading Kindle. Maybe things are starting to turn around.

According to DigiTimes Research, ebook reader shipments to Barnes and Noble jumped ahead of shipment numbers to Amazon for the first time in March, indicating that demand for the Nook might finally be starting to pick up. Looking at figures from upstream suppliers, the Nook accounted for some 53 percent of ebook readers shipped to US vendors last month.

The Nook's future now looks a little brighter than it has been. B&N just recently released another firmware update -- version 1.3 -- which, among other things, purports to kick performance up a notch yet again. In addition, B&N recently struck a deal with Best Buy to carry the company's ebook reader both in the electronic chain's brick and mortar stores and website.

Image Credit: Barnes and Noble

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