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Nintendo hasn't sold as many Wii U consoles as it hoped it would, and with both Microsoft (Xbox One) and Sony (PlayStation 4) planning to launch next generation gaming systems this holiday shopping season, a price cut seemed inevitable. And so it goes, with Nintendo today announcing a $50 price drop for the Wii U Deluxe, bringing the cost of ownership down to $300, effective September 20, 2013.
There was no mention of what will become of the standard Wii U that currently sells for the same price as the reduced Wii U Deluxe will next month. Nintendo did, however, announce a limited edition Wii U bundle featuring The Legend of Zelda: The Wind Walker HD. This too will be available on September 20.
By dropping the price of the Wii U Deluxe to $300, Nintendo ensures its console is the most attractively priced this holiday of the big three by at least $100. The PlayStation 4 will start at $400 and the Xbox One will go for $500.
In addition to its adjusted living room strategy, Nintendo unveiled a lower cost handheld, the Nintendo 2DS. The 2DS will play all the same titles as the 3DS, only in 2D. It will launch on October 12, 2013 for $130.